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Showing posts from December, 2022

What is FIDS and How Does it Work? (Plus, Some Airports' Innovative Use of FIDS)

 FIDS or Flight Information Display System is any screen within an airport premise that shows passengers information about their flights, such as live flight status, ETA, gate number, and more. Since its inception, FIDS has undergone many transformations striving to provide an upgraded, aesthetically-rich experience to passengers. But beyond that, the changes have led to airports sharing accurate information at the fastest possible time with maximum automation. Modern FID Systems use system integrations with digital signage solutions  that make it super-convenient for the staff to manage the airport screens remotely and play other content simultaneously. What information is conveyed through flight information display system? We may have an impression that FIDS is used only in airports. However, several luxury hotels and convention centers use FIDS owing to substantial business flyer footfall. Here are some of the different types of information that can be ...

45 Marketing Tools That Top the Charts in 2022

  A few months ago, I was brainstorming with a content marketing intern about a blog on  how to repurpose user-generated content . That’s when he asked me this question:  is social media a good marketing tool? My answer was:  Yes, social media is an excellent ‘marketing channel.’ Although we often casually interchange the two, there is a radical difference between ‘ marketing channels ’ and ‘marketing tools.’ The former is the way you market your products and services. It also refers to the platforms or touchpoints of your business promotions. On the other hand, marketing tools are software applications that you use to execute & track your marketing campaigns on each of these marketing channels. So, by that definition, the social media platform Instagram is a marketing channel, while Buffer (a popular social media management app) is a social media marketing tool. Another example of this difference can be digital signage: A  digital signage screen network ...

What is the cost of digital signage ownership?

  For a local salon that wants to play a few promotional & entertainment videos for its customers, setting up digital signage might mean simply converting a television into a signage monitor . But, for a multinational organization wanting to deploy an enterprise-level corporate digital signage solution  at its 100+ offices, the idea of digital signage changes to a rather extensive network of screens. You must have already deduced this: the cost of digital signage for the above two cases will be noticeably different. Components impacting the cost of digital signage ownership In a broader sense, the price of setting up digital signage will depend on these four factors: The choice of digital signage hardware The number of screens The features & cost of digital signage software The functionality of the digital signage However, once we scratch the surface, a few other costs emerge that we often don’t calculate because they are not involved...

Best Employee Experience Platforms in 2023: An HR's Guide

 Employee experience software are the key to effective collaborations, enabling the company to share all necessary information in one place. With integrations tailored to suit employees’ needs, many firms are beginning to explore these platforms as part of their  employee engagement action plan . What should your employee experience system allow you to do? These platforms must allow you to poll employee feedback to understand their viewpoints towards the work they are engaged in. Provide real time feedback to accelerate performance and bring corrections as and when needed. Enable employees to find all they need― from the company’s policies & SOPs to information about a product worked on recently. 6 best employee experience platforms that you should check out The software market is overcrowded with tools that promise to give you bigger and better results with ’employee experience.’ The following list contains some of the most well-received ones. 1. Micr...

List of Best Coworking Space Softwares to Use in 2022

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 Coworking spaces are modern alternatives to traditional office spaces. Within a coworking space, employees of different organizations can share a workplace. There is the utilization of shared resources, including equipment, utilities, receptionists, cleaning staff, and, in some situations, snacks and package pickup services. Operating in the coworking space rental industry has its problems, as anyone who has been doing it for a while will know. Handling a coworking space isn’t a joke; it includes a myriad of responsibilities such as: Handling payments Attracting renters Scheduling and booking of rooms Branding Businesses that rent coworking office spaces need a number of arsenals to operate and manage a shared workplace. Most of these tools are often provided as a complete package. But you may not find all the features within the same software. We’ve whittled down the most critical features and services needed in a coworking space in this blog. Plus, you will find...

kkBeyond conventional use of elevator signs: How to use digital elevator displays?

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  digital signage, and how does it work? Much like any other digital signage, elevator digital signage brings media from a computer onto a small TV screen or tablet inside an elevator cabin. These electronic displays show different content to the elevator riders, such as news updates and advertisements. Using an all-in-one  Content Management System (CMS) , the admins can design, organize, and publish any media (images, videos, live content) on elevator screens. A digital signage player receives the inputs from the software and renders the content playback. Nowadays, many digital signage software platforms like Pickcel offer cloud solutions that provide incredible flexibility through remote display management. These software also come loaded with  pre-built templates  and app stores to make content creation an easy ride for the users. Also Read:  Why should you avoid using USB sticks for publishing content on digital signage? 5 types of ...

9 incredible ways to leverage digital lobby signage in offices, hotels & hospitals

Digital lobby signage works for both visitors and employees. Putting much onus on the visitors often makes you forget about your staff, without whom your marketing plan will remain just a plan. So, we have come up with the following digital lobby signage strategies for corporate offices & hotels, along with high-quality content ideas & tips for screens and kiosks. 1. Allow self-check-in Self-check-ins and checkouts save your receptionist’s precious time allowing them to record essential data faster. Keeping a self-service kiosk in your office or hotel lobby is the wisest choice for any brand. Using touchscreen technology and  visitor management software , you can easily let your visitors enter their details and complete the check-in procedure instantly. Sometimes visitors don’t want to be loud about private information like phone numbers and email ids. The video below shows how easy it is to use self-check-in kiosks and how it is more convenient for visitors: 2. Inform ...