9 incredible ways to leverage digital lobby signage in offices, hotels & hospitals

Digital lobby signage works for both visitors and employees. Putting much onus on the visitors often makes you forget about your staff, without whom your marketing plan will remain just a plan. So, we have come up with the following digital lobby signage strategies for corporate offices & hotels, along with high-quality content ideas & tips for screens and kiosks.

1. Allow self-check-in

Self-check-ins and checkouts save your receptionist’s precious time allowing them to record essential data faster. Keeping a self-service kiosk in your office or hotel lobby is the wisest choice for any brand.

Using touchscreen technology and visitor management software, you can easily let your visitors enter their details and complete the check-in procedure instantly. Sometimes visitors don’t want to be loud about private information like phone numbers and email ids.

The video below shows how easy it is to use self-check-in kiosks and how it is more convenient for visitors:

2. Inform & Entertain

Visitors waiting for their turn to meet the concerned employee in an office or a hotel customer waiting to check in will be more than happy to get a chance to talk to the person sitting next to them. Offer them this chance to come out of boredom and indulge in productive conversation with digital signage infotainment.

Content ideas for information:

• Hotel services & amenities
• Service availability, terms & conditions
• Room tariff & additional charges
• Cafeteria menu board
• Office branch locations
• Company ventures (current & upcoming)
• News & weather
• Stock market updates

Content ideas for entertainment:

• Viral YouTube videos
• Movie trailers & teasers
• Current songs & raps
• Cartoons & animated videos
• Sports & games
• Stand-up comedies
• Live TV channels

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3. Display token numbers

Here are a few facts to help you understand the need for queue management signage in your lobby:

1. Perceived wait time is reduced by as much as 35% by digital signage.
2. 83% of hospital visitors say if they know their wait time beforehand, it reduces their frustration.
3. 64% want to receive an apology from the company for a longer duration of the wait.

So, tactically managing the queue at the lobby and reception is imperative for customer satisfaction. Suppose you are using Pickcel as your lobby digital signage software. In that case, you can use the in-built queue management application.

Multiple queues can be easily managed using this app. Queues can be labeled as Counter A, Counter B, or by the name of queue managers. You can use the visitor’s name as a queue label and attach the token number to it for display. The QR code is auto-generated through the app.

Hospitals, clinics, hotels, restaurants and corporate offices can use queue management app to avoid crowds and commotion in the lobby.

Content tip:

Keep other engaging & dynamic content running along with the token number display. Otherwise, just the token line-up can make your audience go blah and feel exhausted. Play some exciting videos or news or advertisements along with it.

Here’s an example of queue management on digital signage of a clinic lobby. Checkout how the screen shows token numbers on the screen along with service promotions as a scrolling ticker below.

4. Create immersive experiences for a higher brand recall rate

You want your visitors to remember you. Dwell in their minds forever with immersive video walls and animated screens at lobbies, receptions, and entry gates. Hotel chains, corporate giants, fitness centers, museums, and theaters are likelier to get the best out of this technology.

International brands are already creating larger-than-life videos and animations with unique audio effects to conjure around them a different realm altogether. Combining touchscreen interactivity, AR/VR, IoT, and impressive animations, the brands offer guests a lifetime experience, ensuring the highest brand recall rate. The following examples will blow your mind.

Wells Fargo Center in Denver has a matchless, floor-to-ceiling, giant animated wall in the lobby, offering an immersive experience to the visitors. It’s an ultimate combination of digital screens and sensors. This is truly where technology meets innovation. Have a look:

The Nexen UniverCITY creates an unforgettable brand experience through an ‘Infinity Wall’ symbolizing the company’s infinite potential. The wall offers an immensely immersive audio-visual experience to the visitors. One-of-a-kind application of technology it is!

Another futuristic video of an interactive & immersive gym wall on three sides of a gym space will make you go OMG! Watch it.

5. Impress & intrigue

Seasonal discounts and special offers are typical attractions for hotel guests. Let them know what you are offering this week or month through digital signage screens, not via handouts or flex placards. Design dazzling content for upcoming offers using creative poster makers like Canva or similar apps. Promote the same on the hotel lobby digital signage, and keep guests updated.

Pickcel digital signage software offers easy integration with Canva. You can design eye-catching contents like company brochures, product or service menus, infographics, posters, invitations, photo collage, and a lot more using the premium graphic features of the app right from the software interface.

Publish them directly on your lobby screens. The designs are auto-saved under the ‘media’ section to use as and when needed. Even if you change your device, it will remain there in the Pickcel console. No chance of losing your hard work.

Originally Published as 9 incredible ways to leverage digital lobby signage in offices, hotels & hospitals on Pickcel Digital Signage Blog